ROSS & SQUIBB DISTILLERY, CHRIS LONG FOUNDATION'S WATERBOYS INITIATIVE TO COMBAT WATER SCARCITY IN KENYA
ROSS & SQUIBB DISTILLERY COMPLETES FIRST PROJECT
WITH THE CHRIS LONG FOUNDATION'S WATERBOYS INITIATIVE TO COMBAT WATER SCARCITY
IN KENYA
ST. LOUIS (JAN. 16, 2024) – Lawrenceburg, Indiana-based Ross & Squibb Distillery,
in partnership with NFL legend Chris Long and his Foundation’s Waterboys
initiative, announced the completion of their combined efforts to bring a
lasting source of clean, safe water to a community of 1,600 people in arid
southern Kenya.
In summer 2023, a deep borehole well was
dug in the Oloile community in Kajiado County, Kenya, by The Chris Long
Foundation’s Kenya implementing partner, Well Aware, to a depth of 80 meters,
yielding 100,000 liters of water per day.
In November, construction of a storage tank, distribution points and
refillable water trough was completed, ensuring the well’s long-term success in
terms of maintenance and sustainability.
"Thanks to the generous
support from Ross & Squibb Distillery, Waterboys is bringing life-changing,
clean water to the Oloile community in Kenya,” said two-time Superbowl champion
and founder of Waterboys, Chris Long. “This well represents hope, health,
and a future for the residents who have faced severe water crises for
decades. We've seen firsthand how clean water can transform lives -
reducing illness, supporting education, and fostering economic growth."
The Oloile community consists of more
than 100 households and one primary school and is home to about 1,600
residents. For decades, the community has been experiencing a dangerous water
crisis as the rainy season has become unreliable over time with the region
experiencing droughts that would last up to two years. As a result of these
recent efforts, Oloile has shifted from a “water-lacking” community to one that
is “water-filled and fulfilled.”
“We are grateful we were able to make
such a big difference in the lives of so many through this successful
partnership with Waterboys and the Chris Long Foundation,” said Allison
O’Brien, Brand Manager for Ross & Squibb. "We are fortunate to have a
clean water source supplying our Ross & Squibb Distillery in Indiana, and
we take pride in our mission to help others get access to safe water. We are
looking forward to continuing this great work through new projects in the
future."
Video
of Chris Long speaking about the partnership is available here.
About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a
leading producer, supplier, importer and bottler of beverage alcohol products.
Our mission is to meet the needs and exceed the expectations of consumers,
associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s
Brands Division and manages all MGP/Luxco brands. This extensive and
award-winning spirits portfolio includes well-known brands from four
distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra
Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon,
Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky
Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling &
Burch Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100%
agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb
Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and
Rossville Union Straight Rye Whiskey are produced. The innovative and
high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain
Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, The Quiet Man Irish Whiskey,
Green Hat Gin and other well-recognized brands. For more information about the
company and its brands, visit luxco.com.
About the
Chris Long Foundation and Waterboys
The Chris Long Foundation is a 501(c)3 nonprofit
founded by two-time Super Bowl Champion and 2018 Walter Payton NFL Man of the
Year, Chris Long. We mobilize champions, service providers, and experts to help
communities access clean water, address basic needs for youth and families, and
inspire others to make an impact at home and abroad. Our vision is access and
opportunity everywhere. To date, the Waterboys initiative has provided clean
water to over 550,000 people in need at home and abroad. Visit chrislongfoundation.org and waterboys.org to
learn more.
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